Hisense Launches TriChroma Laser TV L9Q – A New Benchmark in Home Cinema

QINGDAO, China, August 15, 2025 – Hisense, a global leader in consumer electronics and home appliances, has officially launched the TriChroma Laser TV L9Q, setting a new standard for premium home entertainment. Packed with industry-leading features, the L9Q is designed to deliver stunning visuals, immersive sound, and versatile installation options, making it an ideal choice for movie lovers, gamers, and home entertainment enthusiasts.

Unparalleled Visual Brilliance

5000 ANSI Lumens & 5000:1 Contrast Ratio

At the core of the L9Q’s performance is its 5000 ANSI Lumens brightness and an impressive 5000:1 contrast ratio. This combination ensures vivid imagery, deep blacks, and crisp details, even in rooms with significant ambient light.

Triple Laser TriChroma Technology

The L9Q employs triple laser light sources, producing an expanded color gamut with exceptional precision. This technology allows for vibrant, lifelike colors, making every frame appear with cinematic authenticity.

Flexible Screen Sizes & ALR Screen Options

The L9Q can project onto screens ranging from 80 inches to a massive 200 inches. Hisense offers optional Ambient Light Rejection (ALR) screens in sizes of 100″, 110″, 120″, 139″, and 150″. These screens maintain clarity and brightness even in well-lit environments, delivering a theatre-like experience in any room.

Quick Summary Table

Immersive Cinematic Standards

IMAX Enhanced and Dolby Vision Support

The L9Q is IMAX Enhanced-certified, ensuring that content is remastered for optimal clarity, scale, and impact. Dolby Vision HDR support further enhances picture quality, offering dynamic contrast and refined detail in both shadows and highlights.

Studio-Grade Audio by Devialet

In a special Opéra de Paris | Devialet edition, the L9Q integrates a 6.2.2 channel speaker system with Dolby Atmos. This delivers multidimensional sound that envelopes the listener, creating a rich and authentic soundstage for movies, music, and gaming.

Innovative Space-Saving Design

Ultra Short Throw Projection

Thanks to its 0.18 throw ratio, the L9Q can project massive images from just inches away from the wall or screen. This eliminates the need for ceiling-mounted projectors or large viewing distances, making it suitable for almost any room.

Award-Winning Aesthetics

The L9Q’s design draws inspiration from the Royal Opera House’s circular light structures and the acoustic chambers of Roman theatres. This artistic approach has won the 2024 Red Dot Design Award and the 2025 iF Design Award, making it as visually appealing as the images it projects.

Market Leadership and Global Availability

According to Omdia Q1 2025 data, Hisense holds the No. 1 global market share in Laser TVs (69.6%), maintaining this leadership for six consecutive years. The L9Q is positioned as Hisense’s most advanced laser TV to date, representing the brand’s philosophy of “Own the Moment”  turning everyday viewing into unforgettable memories.

The L9Q will be rolled out to key markets worldwide, including the United States, Canada, and Germany, during Q3 2025. Local release dates, prices, and availability will be announced regionally in the coming weeks.

Company Overview

Founded in 1969, Hisense operates in over 160 countries and is recognized for delivering high-quality multimedia products, home appliances, and smart IT solutions. The company has also achieved the No. 1 ranking globally in the 100-inch and above TV segment (2023-Q1 2025). As the first official partner of the FIFA Club World Cup 2025™, Hisense continues to connect with global audiences through strategic sports partnerships.

Frequently Asked Questions

Q1: What makes the Hisense L9Q different from other projectors?

A. The L9Q features triple laser TriChroma technology, high brightness, IMAX Enhanced certification, and premium Devialet audio, offering a full cinema experience at home.

Q2: Can it be used in bright rooms?

A. Yes. With 5000 ANSI Lumens brightness and optional ALR screens, the L9Q performs exceptionally well in bright environments.

Q3: How close can it be placed to the wall?

A. Thanks to its 0.18 Ultra Short Throw design, it can project a massive image from just a few inches away from the screen or wall.

Q4: Is the audio system built-in?

A. Yes. The L9Q includes a high-end 6.2.2 channel Devialet speaker system with Dolby Atmos built directly into the unit.

Q5: When will it be available for purchase?

A. It will be available in key markets such as the US, Canada, and Germany in Q3 2025, with exact dates and prices to be announced locally.

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