Tata Motors September 2025 Sales Hit Record High; Jumps to No. 2 by Vahan Retail

September 2025 was a landmark month for Tata Motors in the passenger-vehicle (PV) market. The company reported 60,097 total PV sales (including EVs), translating to a 47.4 percent year-on-year increase over September 2024’s 41,313 units. The surge coincided with the rollout of GST 2.0, which improved price transparency and affordability, and the onset of the festive season traditionally a high-velocity period for automotive retail in India.

Complementing the wholesale print, Vahan retail data placed Tata Motors at No. 2 nationwide with 40,594 registrations, ahead of Mahindra (37,015) and Hyundai (35,443). Together, these signals point to strong showroom pull, better variant availability, and a well-timed push across the company’s green-fuel portfolio.

Headline Numbers: Strong on YoY and MoM

• Total PV sales (incl. EVs): 60,097 units
• Domestic PV wholesales: 59,667 units
• Exports: 1,240 units (a 396% jump over 250 a year earlier)
• YoY growth: 47.4 percent
• MoM growth: 45.3 percent vs 41,065 units in August 2025 (an increase of 18,602 units)

The dual lift sequential and annual underscores both a healthy order book and tactical inventory readiness ahead of major festivals. The export spike, while on a smaller base, adds a useful diversification lever and supports utilization.

Quick Summary

Retail Rankings: Second by Vahan in September

Vahan registrations show Tata Motors at 40,594 units, ranking second among all automakers in India for September 2025. The brand edged ahead of Mahindra (37,015) and Hyundai (35,443), indicating outperformance in dealer-level throughput and conversion. Retail leadership tends to track with sustained availability of high-demand trims, competitive finance offers, and product freshness across core segments.

EV Momentum: New Monthly Peak

Electric vehicles continued to be a standout growth engine. Tata Motors dispatched 9,191 EVs in September 2025 nearly double the 4,680 units in the same month last year, a 96.4 percent jump. This marks the company’s highest-ever monthly EV tally, reflecting broader acceptance of EVs in urban centers, improving charging access, and the brand’s maturing EV lineup. Management also pointed to record CNG traction in recent quarters, underscoring the company’s multi-powertrain strategy for lower running-cost ownership.

Model Highlights: Nexon Leads; Harrier and Safari Break Records

The Nexon notched 22,500 units in September, the highest monthly sales for any Tata Motors PV to date. The milestone reinforces the Nexon’s broad appeal across powertrains and trims. The bigger SUVs, Harrier and Safari, also set their best-ever monthly performances, suggesting that Tata’s design refreshes, feature additions, and powertrain updates are resonating beyond compact segments. This breadth compact to mid-size SUVs and EVs has been pivotal in scaling volumes while defending share.

Exports: Small Base, Big Leap

Exports touched 1,240 units, a 396 percent rise over 250 units in September 2024. While absolute volumes remain modest compared to domestic dispatches, the outsized percentage growth indicates expanding acceptance in select overseas markets and a measured, long-term export strategy. As the portfolio evolves, exports can serve as a cushion against domestic cyclicality.

What Drove the Surge: GST 2.0 and Festive Tailwinds

Executives attributed the September uplift to the combined effect of GST 2.0 and festive demand:

1. GST 2.0: Streamlined taxation improved price clarity and perceived affordability, aiding faster retail decisions.
2. Festive timing: Early Navratri and pre-Diwali footfalls typically raise test-drive-to-booking conversions.
3. Availability and mix: Better supply of high-velocity variants and trims cut waiting and reduced lost bookings.

These factors, paired with strong green-fuel performance (EV and CNG), created a conducive backdrop for record wholesales and elevated retail momentum.

Month-on-Month Context: Building Into the Peak

The 45.3 percent MoM jump versus August signals effective channel fill and readiness heading into October and November. For buyers, this usually means broader color/trim availability, tighter delivery timelines, and stronger finance partnerships. For Tata Motors, it sets the stage to sustain high throughput during the peak festive weeks.

Outlook: Sustaining the Run

Looking ahead, the key watchpoints include:

• Supply continuity across top trims of Nexon, Harrier, Safari, and EV models to preserve momentum.
• Charging ecosystem and total cost-of-ownership messaging to keep EV adoption rising.
• Competitive intensity, particularly in compact/mid-size SUVs where rival refreshes and offers are frequent.

If inventory discipline and retail programs stay aligned, Tata Motors is well-positioned to carry September’s strength into the remainder of the festive quarter.

FAQs

1) How many passenger vehicles did Tata Motors sell in September 2025?

60,097 units (including EVs) in the PV segment.

2) What was the year-on-year growth rate?

47.4 percent vs 41,313 units in September 2024.

3) How did Tata Motors perform month on month?

Sales rose 45.3 percent from 41,065 units in August 2025, an increase of 18,602 units.

4) Where did Tata Motors rank by Vahan retail data?

Second nationally with 40,594 registrations; Mahindra had 37,015 and Hyundai 35,443.

5) What were EV sales in September?

9,191 units, up 96.4 percent year on year—the company’s highest-ever monthly EV dispatch.

6) How did exports fare?

1,240 units, a 396 percent jump over 250 units a year earlier.

7) Which models set records?

Nexon at 22,500 units (highest ever for any Tata PV). Harrier and Safari also recorded their best-ever monthly sales.

8) What factors boosted demand?

The rollout of GST 2.0, festive-season tailwinds, improved availability, and strong green-fuel portfolio performance.

Official Site

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Conclusion

Tata Motors delivered a standout month in September 2025, combining a record wholesale print with a leap to No. 2 by Vahan retail. The 47.4 percent YoY growth was powered by all-round execution EV records, SUV highs, and a sharp MoM rise that signals festive readiness. With GST 2.0 improving sentiment and a diversified powertrain strategy gaining traction, Tata Motors enters the festive quarter with momentum and a clear path to sustain it.

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